Manuel Wernicky helps clients integrate Marketing with Business Strategy and Growth

Manuel Wernicky's Bio:

Manuel Wernicky is a Global Marketing and Communications professional, he offers unique deep and wide expertise across a full range of marketing communications disciplines from senior corporate and executive agency roles in U.S. and global markets. For over 15 years, he's brought a fresh perspective to business strategy, brand marketing, creative agencies, experiential marketing and integrated communications.   Manuel Wernicky shaped best-in-class and award-winning body of work across categories for some of the world's leading top Fortune 100 Corporations, championing brands and nonprofits: Accenture, America's Promise Alliance, AOL, AstraZeneca, AT&T, Child Trends, Ford Motor Company, Heineken USA, Kraft Foods, Microsoft, MillerCoors, Pfizer, Reading is Fundamental, The Clorox Company, The Coca-Cola Company and Verizon   Awarded the Gold - AdAge Best TV Campaign, American Advertising Award, PRSA Silver Anvil, Creative Inside PR Award (CIPRA) among others recognizing creativity and innovation in marketing, advertising and communications.     Known for his entrepreneurial drive, partnering with clients to blaze new trails, creating complete brand experiences and driving growth throughout an enterprise. Pioneering sensibility unafraid to do things differently, he also brings best practices from global and growing challenger brands and an extensive network of resources. A textured story with progressive management experience, Manuel Wernicky is someone outside of the ordinary disciplines who connects a company's strategy to its operations. Proven expansive leadership, personal and professional integrity, hands-on builder, passionately curious, collaborator, thrive in fast-paced challenging environments. Experience in evolving traditional business practices into digital models. Skilled change agent through relationships, persuasion and influence.   Industries: CPG, FMCG, Food & Beverage, Beer, Three-Tier System, Pharma, Healthcare (Rx and OTC), Apparel & Fashion, Consumer Technology, Travel, Tourism and Luxury.   English and Native Spanish speaker; dad, doing well by doing good.  manuelwernicky.com about.me my links LinkedIn @manuelwernicky Instagram FB  

Manuel Wernicky's Experience:

  • Senior Consultant, Freelance, Contract - President at Manuel Wernicky Global Marketing Communications

    2010 - Present | New York

    Consulting, freelance or contract work providing business strategy, brand building and new business development for agencies or directly to clients across a broad range of industries ranging from start-ups to Fortune Global 500 corporations.

  • President and Managing Partner | Owner at Adrenalina

    2007 - 2010 | New York, NY

    Founded and ran groundbreaking, award-winning strategic marketing and advertising agency that won Heineken USA's Tecate trademark multimillion-dollar business: agency management and operations, client portfolio business planning, marketing strategy, brand leadership, branding, research, creative content, go to market plans, live marketing, events, digital marketing, online and mobile platforms and social media. Recognized among the global creative community for its unconventional thinking, disruptive brand insights, ideas, brand experiences and cut-through creative energy. Spiked agency revenues to $6 million in 2010 with a keen eye on expansive vision, marketing strategy, thought leadership, best-in-class innovation, creative strategy, performance, operations management, and profitability. Sold my equity stake in Adrenalina. Led New Business Development wins: H&M, Caribbean Tourism Organization USA, Tecate FIFA World Cup 2010 Retail Marketing Platform and Partnership for Drug-Free Kids.

  • Founder and President at Barcode

    2006 - 2007 | New York, NY

    Opened marketing communications consultancy focused on diversity and raising the bar of social impact. For my client, Reading is Fundamental (RIF), the nation’s largest children’s literacy non profit organization: launched campaign to improve the quality of education, strengthened community engagement and closed the reading gap among diversity youth through -- brand positioning, creative development, direct marketing, public relations programs, public education campaigns, content creation, multicultural marketing, media outreach, online and mobile platforms, fundraising and media strategic partnerships.

  • Managing Director at VMLY&R, a WPP company

    2005 - 2006 | New York, New York

    Launched fastest growing experiential consumer marketing business unit at Bravo, the largest multicultural advertising shop recognized for two decades as top ranked by Advertising Age. Reported to the Chairman. Bravo Retail Marketing turned consumer brands into immersive consumer experiences. Regained AOR status for Kraft Multi-Channel Scale Portfolio Marketing and individual Kraft brands during my tenure. Agency management, led new business wins of integrated marketing platforms for pharmaceutical industry clients: AstraZeneca, Oxford Health and Pfizer. Bravo is a VMLY&R company, a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Electrolux/Fridgidaire, Ford, Office Depot, Pfizer and Wendy's.

  • Director, Client Services at MarketVision

    2001 - 2005 | Miami, FL

    Recruited by former Coca-Cola client to launch a consumer promotions agency start-up: led strategic planning, marketing services, retail, shopper and channel marketing, activations, account management, brand development, mobile marketing, trade marketing, impeccable execution, benchmarking and ROI analytics. Reported to the CEO. Built startup client portfolio and agency revenues by 214% over three years, acquiring, building and leading the biggest pieces of agency business, revenue and growth. Pioneered multicultural marketing services for MillerCoors: MillerLite, Miller Genuine Draft and AOL. Led national and multi-channel trade marketing for The Coca-Cola Company.

  • Market Leader, Managing Director at Burson, Cohn & Wolfe -- Integrated Communications Agency

    2000 - 2001 | Miami, Florida

    After excelling in leading global media relations for a world's top technology company, recruited to serve as Market Leader for bustling Burson-Marsteller Miami and headquarters for our regional Latin America business. Burson-Marsteller Latin America, the region's largest wholly-owned public relations and corporate communications agency with the broadest footprint in Latin America spanned 16 offices across the region. Market leader for Florida and Managing Director launched Corporate Practice Latin America network operations, and global crisis Team Leader for Ford. Strategic communications firm dedicated to excellence and innovation in communications, known as the largest and number-one ranked leading PR agency in Florida and the region, generated $8 million and $12 million respectively in 2000 revenues. Reported to the Chairman.

  • Director, International Corporate Communications at Verizon (Acquired MCI)

    1995 - 2000 | Atlanta, Georgia

    Led the company's global corporate communications as a leading technology brand across Europe, Asia Pacific and the Americas for Fortune 25 Company. Reported to Senior Vice President under the Chief Executive Officer and Chairman. Shaped MCI's international public relations and company innovation expansions to Brazil, Mexico and Japan. Directed communication initiatives and regulatory affairs across regions, integration and drove a collaborative culture for company’s 67 global offices, data centers overseas, product launches and strategic technology partnerships: Stentor (Canada), Avantel (Mexico), Concert (BT - UK), BTL (Belize) and Embratel (Brazil). Originally hired as Manager, Media Relations, MCI Business Markets.

Manuel Wernicky's Education:

  • The University of Texas at Austin

    Bachelors Science of Journalism in Public Relations
    Concentration: global public relations, marketing

Manuel Wernicky's Interests & Activities:

global marketing, communications, educator, brand strategic marketing, brand positioning, consumer advertising, global marketing strategies, brand architecture, consumer brand, innovation, customer insight, digital strategy, executive leadership, social media marketing, global public relations, mobile marketing, operations management, storytelling, social marketing, technology, retail shopper marketing, crisis management, public policy, influencer engagement, company spokesperson, emerging markets, millennials, best practices, results :: Live your values :: being a present dad :: constant learner :: disrupt :: change :: curiosity :: ideas :: strategy :: actions ::